West Coast

Sharon and I came back from 15 days on the roads to the East Coast. We got a big cup of fresh air that we truly enjoyed. Great landscapes, great food in the stores and this pervasive fresh air smelling freedom and empowerment of the self. I discovered my preferred area in the US, it is the coast along highway 1 from San Luis obispo to Big Sur. A few hours drive from Los Angeles and the same from San Francisco.

Along this road, I have been assailed by an urging feel, to stop and stay there.

We established exclusive distribution deals with the 2 greatest modern furnishing and design stores in California, TWENTIETH in Los Angeles and LIMN in San Francisco, this clearly contributed to our mood but it is far from being all the story.

What I like in California is the contrast with New York.
In New York everything is grey, the buildings, the sky and the people to some extend.
In California colors are everywhere.
In New York there is a pervasive attitude: snobish aristocratic belief in the superiority of New Yorkers. This attitude somehow remembers me the attitude of the people of Paris towards the rest of France or the attitude of the people of Beijing towards the people of China. But there is a huge difference, New York does not have the culture of Paris or for that matter the culture of Beijing. New York is still in the stage of adolescence in comparison with Paris and Beijing, New Yorkers are as children who adopted a third grade European varnish and want to impose their brand of varnish on the rest of the country. In California you just don't feel that kind of pretension, there people just do what they have to do at the image of Nike's logo "Just do it".

In terms of art and design Californians struck me by their openess, by their willingness to experience new trends as they appear and for that matter, colors are about as rich in San Francisco as in Paris or Milan. The contrast with New York could not have been starker. See what I wrote on Aug 12.

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